Manila FAME proves once again that it is the country’s premier design and lifestyle event as it showcased a host of finely crafted home, fashion, and holiday products that could attest that the Philippines is indeed an ideal sourcing destination in Asia for design-driven products.
As the signature event of the Center for International Trade Expositions and Missions (CITEM), Manila FAME drew a number of local and foreign buyers who happily sourced for designer products in the four-day trade show held recently at the SMX Convention Center.
“We do not just follow trends; we set them. Manila FAME continues to inspire with a strong design statement on what is design-forward, popular, artisanal, and soulful. It’s a design experience like no other,” said Rosvi Gaetos, executive director of CITEM.
In each show edition of Manila FAME, hundreds of small and medium enterprises (SMEs) in the home, holiday décor, and fashion industries are continually given a platform to promote their export-quality products to the world market.
For its 60th edition this October, Manila FAME featured products that were crafted according to the ‘design stories’ of Soulcrafts (heritage crafts), Luxe (luxury items) and Gen C (Millennial products), as it aimed to cater to the needs and interests of all audiences.
Event highlights were the Design Philippines Scenography, ‘Be Our Guest’: A Table Accessories Showcase, Manila Wear, NeoTextiles Philippines, Red Box, OTOP Marketplace, and the International Hall.
Under the creative direction of Budji Layug, the Design Philippines Scenography featured the latest designs from a collection crafted by designers and exhibitors of the Design for Exports program, as well as, choice pieces from brands under Design Philippines and Manila Wear. Designers Eric Paras and Stanley Ruiz collaborated with Layug in designing the Design Philippines installation, which featured a giant salakab made of bamboo to set the tone for the special setting made of select design-forward pieces from a gathering of the country’s brightest creative talents.
A tabletops setting titled “Be Our Guest” highlighted an eye-catching, ready-to-buy collection of table accessories developed under the Design for Exports Program by German master florist and designer Detlef Klatt, in collaboration with 17 manufacturers who are experts in working with materials such as abaca (a plant fiber), ceramic, wood, metal, capiz, mother of pearl, and other natural materials. On three 13-meter-long tables, over 800 table pieces such as baskets and bowls, trays and centerpieces, and tablecloths and placemats were laid out in an extraordinary presentation – a play of patterns, textures, and shapes that masterfully blended the table, products, and surrounding elements to create still-life compositions, as inspired by the street scenes of Berlin, New York, Tokyo, and Manila.
Fashionistas had a visual sampling of unique fashion pieces that combined artisanal crafts with contemporary sensibilities in Manila Wear. International fashion icon Josie Natori curated the presentation and teamed up with fashion desginers Cesar Gaupo, Lulu Tan-Gan, and JC Buendia.
NeoTextiles Philippines promoted the country’s indigenous fibers and textiles in support of local weaving communities. Designers Amina Aranaz-Alunan and Olivia d’Aboville provided new design directions to the participating textile manufacturers that created contemporary and versatile textiles and products for home and fashion.
Red Box Home Scenography presented the works of young designers Rachelle Dagñalan, Lilianna Manahan, Leeroy New, and Joseph Rastrullo who were matched with local manufacturers to create innovative products with a unique design sensibility. Red Box is a design development program of CITEM which aims to create the next generation of Philippine design talents.
The One Town, One Product (OTOP), a priority program of the Bureau of Domestic Trade (BDT), showcased handcrafted pieces by skilled Filipino craftsmen whose skills have been passed on through generations of artisans. OTOP manufacturers teamed up with senior designers Viña Domingo-Roy and Rey Soliven, who both mentored Dagñalan and Rastrullo, to produce the latest collection from the regions.
Foreign exhibitors of home and fashion from Asia and the Pacific presented their export-quality products such as furniture, home décor, garments, fashion accessories, and scents in the International Hall. Participating countries were Australia, China, India, Indonesia, Korea, Malaysia, Pakistan, and Taiwan.
Manila FAME is one of the longest-running trade shows in the Asia Pacific, and is the only trade event in the country approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.
The 61st show edition, which promises to be bigger and better than the previous edition, will be held at the SMX Convention Center in Pasay City on March 13-16, 2015.